Used-Vehicle Buyers Rely More on Internet Tools to Shop
The percentage of used-vehicle buyers who use the Internet in their shopping process climbed to more than two-thirds (68%) in 2010—up 5 points from 63% in 2009, according to the J.D. Power and...
View ArticleAutomotive Marketers Need to Understand Facebook’s Role in New-Vehicle...
Arianne Walker Social networking website Facebook’s popularity means that new-vehicle buyers are often on Facebook just before visiting an automotive site, providing messaging opportunities for...
View ArticleThird-Party Automotive Websites Need to Satisfy New- and Used-Vehicle Shoppers
Arianne Walker Third-party automotive websites with the highest overall satisfaction among both new- and used-vehicle shoppers have the highest advocacy and loyalty rates, according to the J.D. Power...
View ArticleOver Half of Gen Y Shoppers Who Use the Web are Open to Any Vehicle Brand
Arianne Walker One-half of all new-vehicle buyers who use the Internet in their shopping process (AIUs) are open to considering any vehicle brand at the beginning of their research experience. In...
View ArticleMarketing Exec Leads Internet Site Panel in Discussing Price Transparency
Price negotiation for most consumers is often described as one of the most arduous parts of the purchase process, according to Joel Ewanick, managing partner of Global Automotive Systems, Inc. The...
View ArticleThird-Party Auto Website Executives Offer Insight on Business Models
Third-party automotive website executives offered their observations about vehicle price transparency during a panel discussion at the October J.D. Power Automotive Marketing Roundtable (AMR) in Las...
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